The UFC’s special White House card delivered a massive streaming audience, drawing 17 million total viewers across the U.S. and Latin America on Paramount+.
According to Nielsen and Adobe Analytics, the event averaged 8.2 million viewers on Paramount+ across both regions. In the U.S. alone, the card averaged 7 million viewers, with another 1.2 million coming from Latin America.
Overall viewership numbers for the UFC White House card reached 15.26 million from the U.S. and 1.67 million from Latin America.
The event took place on the south lawn of the White House and was carried exclusively on Paramount+, the UFC’s broadcast partner under a seven-year, $7.7 billion deal that puts all UFC events on the streaming platform at no additional cost to subscribers.
In terms of previous MMA broadcasts, the first UFC card on FOX, headlined by Cain Velasquez vs. Junior dos Santos, averaged 5.7 million U.S. viewers and peaked at 8.8 million. A recent MVP MMA card headlined by Ronda Rousey vs. Gina Carano averaged 9.3 million U.S. viewers and peaked at 11.6 million.
