12-04-26
The UFC has released its first promotional video for its planned event at the White House, and the spot leans heavily into artificial intelligence.
The new promo, built almost entirely with AI, showcases the lead-up to the June 14 event. Most of the footage appears to be AI-generated, with the exception of fighter highlight segments.
In the video, UFC CEO Dana White is shown arriving and walking into the White House, setting the stage for the fighters featured on the card as they make their own arrivals.
The event is scheduled to take place on June 14 at the White House, with this AI-driven promo serving as the organization’s initial push to spotlight the occasion.
