Scott Coker has officially rolled out the executive lineup for his new, yet-unnamed MMA promotion, moving the project another step closer to launch.
The promotion, first announced on May 21, has named Rich Chou as vice president of athlete relations, Kevin Kay as chief content officer, and Tom Fox as chief operating officer. Lawrence Stuart has been appointed vice president of media rights and business development, while Paolo Boccotti will serve as executive vice president of European production and operations. Chris DeBlasio will lead communications, and C.J. Tuttle will serve as public relations manager.
Coker plans to launch the promotion in January, with 12 shows expected in 2027. The organization is targeting the signing of 100-150 fighters across various experience levels and will feature both tournament and non-tournament formatted fights. A broadcast partner announcement is expected soon.
Chou previously worked as a matchmaker for Bellator and contributed to Strikeforce, Elite XC and Rumble on the Rock. Boccotti previously headed Bellator's European efforts, DeBlasio comes from a communications role with Showtime Sports, and Tuttle has prior experience with Bellator and PFL.
"The Ariel Helwani Show" was referenced in connection with the rollout, adding another prominent platform to the conversation around Coker's latest venture.
